Analytics - Sources

The Sources tab in Analytics (/dashboard/analytics/source) tracks source link performance: visits, checkout entries, purchase attempts, successful payments, fallback successes, and referral-attributed conversions.

Creating source links

When sharing an offer (Share) you can generate a source link with campaign parameters. Source tab metrics group traffic by these links.

Funnel metrics

  • Link visits - traffic via short links.
  • Checkout entries - users who reached payment.
  • Purchase attempts - started BLIK/card payments.
  • Successful payments - SUCCESS status.
  • Fallback successes - payment after fallback redirect.
  • Payment success rate - successes vs attempts.

Where source data comes from

Sources tab groups successful payments by source / sourceVisitId stored on payment (link, UTM campaign, checkout session, schedule). Missing parameter goes to No source / direct bucket.

How to read rows

  • Source - channel name (e.g. qr_link, checkout_embed, timetable).
  • Revenue - sum of successful payments in report currency (FX for EUR/USD when applicable).
  • Transactions - count of successful payments.
  • Share - revenue percent in selected period.

Campaign integration

When creating payment links or checkout sessions pass metadata / sourceVisitId - then conversions appear here. Compare with Analytics charts for time trends.

Analytics - Sources | Zevio