Analytics - Sources

The Sources tab in Analytics (/dashboard/analytics/source) tracks source link performance: visits, checkout entries, purchase attempts, successful payments, fallback successes, and referral-attributed conversions.

Creating source links

When sharing an offer (Share) you can generate a source link with campaign parameters. Source tab metrics group traffic by these links.

Funnel metrics

  • Link visits - traffic via short links.
  • Checkout entries - users who reached payment.
  • Purchase attempts - started BLIK/card payments.
  • Successful payments - SUCCESS status.
  • Fallback successes - payment after fallback redirect.
  • Payment success rate - successes vs attempts.
Analytics - Sources | Zevio