Analytics charts and interpretation

Analytics charts are date-based time series. X axis is date bucket; Y axis reflects the metric scale (currency or count).

Subscription and MRR charts

• Total MRR (line) - recurring revenue level over time.
• New & Churned MRR (dual line) - growth inflow vs recurring revenue loss.
• Total Subscribers (line) - active subscriber base over time.
• New & Churned Subscribers (dual line) - acquisition vs subscriber loss.

Customer charts

• Total Customers (line) - cumulative customer base trend.
• New Customers (line) - customer acquisition trend.

How to read common patterns

• Rising Total MRR with flat new subscribers often means expansion or price uplift.
• High Churned MRR with low churned subscriber count can indicate loss of higher-value plans.
• Rising New Customers with stable transaction volume may indicate more first-time, lower-frequency buyers.
• For very small subscriber bases, churn percentages should be interpreted with caution.