Analytics overview

Analytics in Zevio is the central panel for business health. It combines revenue, payment quality, customer dynamics and subscription stability in one place so you can move quickly from outcome to root cause.

Purpose of this section

• Quick answer: is the business growing or slowing down.
• Sales quality: does traffic convert to successful payments.
• Subscription model: does new MRR exceed churned MRR.
• Customer base: is acquisition and retention healthy.
• Period comparison: are changes lasting or one-off.

Who can use Analytics

Section works in organization context for roles responsible for business results, growth planning and profitability control (typically owner and organization admin). Team members do not have access.

Filters and controls

• Time range: Today, 7D, 30D, MTD, 90D, 12M and custom range.
• Granularity: daily, weekly, monthly.
• Refresh: manual reload of current state.
• Best practice: compare periods of similar length and seasonality.

Screen layout

Analytics is layered: KPI cards first (quick diagnosis), then comparisons and subscription metrics, then customer and subscriber trend charts. Start with "what is happening", then move to "why".

Business data scope

• Revenue and transactions: sales value, attempt success, average transaction value.
• Refunds and revenue quality: refund share and impact on net revenue.
• Subscriptions: MRR, ARR, new/churned subscribers, churn and retention.
• Customers: total base, new customers, base growth dynamics.
• Period dynamics: current vs previous period comparison.

Charts in Analytics

• Total MRR - monthly recurring revenue level over time.
• New & Churned MRR - parallel view of inflow and recurring revenue loss.
• Total Subscribers - active subscriber count trend.
• New & Churned Subscribers - acquisition vs subscriber loss pace.
• Total Customers - cumulative customer base trend.
• New Customers - new customer acquisition trend.
• OSS (VAT TBE) - separate tab: consumption-country revenue aggregates in EUR (net of refunds) for OSS threshold monitoring; see OSS (VAT TBE) page in this section.

How to read results and avoid wrong conclusions

• Do not judge the business on one metric; always combine revenue, transaction quality and customer flow.
• In subscription models analyze together: New MRR, Churned MRR, MRR growth rate.
• For short ranges (e.g. 1-7 days) confirm with weekly or monthly view.
• High growth rate on a small base can be temporary; check longer-window trend.
• Distinguish gross and net revenue - critical with higher refund volume.

Quick analysis scenario (step by step)

• Step 1: pick 30D or MTD and assess revenue trend, payment attempts and success rate.
• Step 2: check subscription metrics - does New MRR compensate Churned MRR.
• Step 3: check new customer trend and total customer base.
• Step 4: switch to weekly/monthly view to confirm direction.
• Step 5: compare with previous period and note 2-3 operational takeaways.

Common warning signals

• Revenue drops while payment success rate drops.
• Subscriber churn grows faster than new subscriber inflow.
• Payment attempts rise but successful transactions do not.
• Customer count rises but average transaction value and net revenue fall.
• High daily volatility without stabilization on weekly buckets.