Articles & guides
Guides and news on recurring payments, subscriptions, and growing your company.
Your clients are asking about monthly memberships and subscription plans. Building your own engine is 6-12 months and 200-500k PLN. Forcing PSP migration creates friction merchants don't want. There's a third path - and in this post I show how it works.
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81 days, 3,085 active subscribers, PLN 377,746 ARR, and paywall conversion up over 460%. Tygodnik Powszechny is now Poland's fastest-growing opinion weekly. Here's what happened — and why BLIK outperformed Stripe by 10 percentage points in conversion.
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AI is starting to shop on behalf of humans — and faster than most businesses expect. The emerging PSD3 mandate model is structurally identical to a subscription. Companies that build recurring-revenue infrastructure today will be ready for agentic commerce without having to rebuild from scratch.
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Zevio (www.zevio.io), a Kraków-based startup, is among the first companies in Poland to launch a subscription and recurring payment management platform for small and medium service businesses, built on BLIK's recurring payment mechanism.
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Our clients are already accepting payments from Germany, France, Spain and other EU countries. Zevio monitors the OSS threshold in line with the EU e-commerce directive. And BLIK - our strategic partner - joined a European mobile payments network covering 130 million users. This isn't a plan for the future. This is today.
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I was at ECWE in Warsaw and one session stuck with me. Nikodem Marciniak from IdoSell talked about the psychology of subscriptions - why the customer's brain runs on autopilot and why the easier it is to leave, the less often customers actually do. A few takeaways every subscription business should know.
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Most businesses treat promotions as a strategy. Subscriptions are something entirely different - a decision about how to build customer relationships and stable revenue. On why a discount buys a transaction, but a subscription builds a business.
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BLIK is something Poles love. But there's a younger, lesser-known version of it - BLIK Recurring Payments. It's the technology Zevio is built on, and it's changing the way businesses can offer subscriptions in Poland.
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A 30-minute presentation that turned into over an hour of questions. The meeting at the Polish Press Publishers Chamber showed that recurring payments and subscription management is one of the most pressing challenges facing Polish publishers today.
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First 100 subscriptions in two days - and a finding that surprised us more than the number itself. Over 90% of users chose a paid BLIK subscription instead of free access with card payments. A lesson in how payment convenience changes purchasing decisions.
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Zevio didn't start with a business plan - it started with a lecture, a bold move, and a conversation over coffee in Kraków. This is the story of how two threads - the chaos of everyday payments and a publishing subscription problem - came together in one platform.
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