Analytics metrics dictionary
This page lists metrics currently used in Zevio Analytics UI. Monetary fields are presented in PLN formatting in UI.
Core transaction metrics
- Total revenue - sum of successful payments in the selected range.
- Payment attempts - all payment attempts in the selected range.
- Successful / failed / pending transactions - quality split of attempts.
- Success rate - share of successful attempts.
- Average transaction value - average amount per successful transaction.
- Refunded transactions - number of successful refunds.
- Refund amount - total refunded value.
- Refund rate - refund share relative to successful payments.
- Net revenue - revenue after refunds.
Customer metrics
- Total customers - cumulative organization customer base.
- New customers - customers acquired in the selected range.
- Returning customers - customers who were already in your base.
- Unique customers - distinct customers with successful payments in range.
- Retention and churn - repeat behavior and drop-off indicators.
- Total customers over time - trend chart of cumulative base.
- New customers over time - trend chart of acquisition pace.
Subscription metrics
- New MRR - newly generated recurring revenue in period (including expansion effects).
- Churned MRR - recurring revenue lost in period.
- Total MRR - current monthly recurring revenue level.
- Total ARR - annualized recurring revenue.
- MRR growth rate - momentum of recurring revenue growth.
- New / churned / total subscribers - subscriber flow and current base.
- Recurring revenue in period - billed recurring volume in selected range.
- Subscriber churn and retention rates - stability indicators for recurring customer base.
Period comparison
- Compares current period vs previous period for key business KPIs.
- Displayed in KPI cards as growth badges (up/down percentage).