When the questions won't stop — that's a good sign

26 March 2026. The headquarters of the Polish Press Publishers Chamber at ul. Słupecka 6 in Warsaw. The room was full, with some participants joining online — representatives of dozens of publishers from across Poland, the Chamber's board, and our team: me, Grzegorz, and Ela Wróbel from BLIK.

We planned 30 minutes of presentation plus questions. It turned into over an hour — not because we talked too long, but because the questions simply wouldn't stop.

We talked about what Zevio is, what we're already doing, and what we can offer publishers. The biggest impression was made not by what we said about the product — but by what Jacek Ślusarczyk, President of Tygodnik Powszechny, and Grzegorz Błażewicz, investor in Tygodnik, shared from their own experience of the implementation. Someone from the same industry, sitting on the same side of the table as the other publishers in the room — that carries a very different weight than hearing it from the people who built the product.

The discussion was concrete. Publishers have real problems with subscriber management, reader retention, and rolling out new monetisation models. And it's becoming increasingly clear that the one-time transaction model has its limits — recurring revenue is the direction the entire market is heading.

What generated the most interest was precisely the combination: BLIK as a payment method that Poles already know and trust — plus Zevio as the management layer handling everything on the publisher's side. No need to build your own system. No need to negotiate technical terms with multiple vendors. You sign up, integrate, and start accepting payments.

We had to leave — as tends to happen when you travel from Kraków to Warsaw, the day is packed and you're rushing from one meeting to the next. But the room wasn't ready to stop talking.

For me, it was one of those moments when you feel you're in the right place, with the right product, at the right time.

The presentation we showed is available here. The IWP press release is available here.

This is just the beginning of the conversation with the Polish publishing market. But the start was better than we expected.